A Dutch artistic program
Using art and research to stimulate cooperation
Verve is an artistic program showing 9 different Dutch artists coming from different domains, invited in Belgium.
With Verve, The Netherland wants to stimulate the creative and innovative dynamic in the Netherlands artistic world and uplift the creative industry and cooperation.
Research based art
The starting point is ‘research’ (research-based art). They bring up new perspectives and expose meanings in subjects such as migration, (urban) quality of life, identity, ecology and much more, together with scientists, experts and theoreticians.
Verve is enthusiastic, glowing and an inspiring force. We summarized these expressions in visuals and a logo. Always on the move!
The challenge was to make sure the visual communication was wide, artistic and attractive enough, but flexible enough for the different derivatives.